A marketing playbook for Snapdragon.

A marketing playbook connecting audience priorities, messaging, product launches and channel roles.

The challenge

Snapdragon needed a consistent way to plan marketing across different audiences, product launches, channels and markets.

Start with the audience and the product story, then connect launch planning to the role of each channel.

As Associate Strategy Director at Swift, I led Snapdragon strategy and built the marketing playbook.

A go-to-market playbook connecting audience priorities, the core story, launch sequencing, channel roles, and execution.

Strategy summary

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